Freelance Graphic Design/Illustration in the Fashion Industry
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Using the principles of PEST analysis and segmentation I have identified my target market and the current issues surrounding them. The age range will be relatively young as it will be mostly new businesses that require my service - the majority of established designers or creatives will have already found a source of design to alleviate their business of this responsibility. High end fashion work is primarily located in busy cities with a high concentration in the capitals such as London and Edinburgh. Transport and travel to such locations is extremely easy to come by however any overnight stays and cost of living during ay visits will be relatively high. Successful designers tend to have good social networking skills in order to build up contacts and employ personal selling techniques; this is something I can play upon as satisfied customers will hopefully recommend me to other potential clients. My target market will be quite urbanised individuals who keep up to date with the latest trends. Working in the fashion industry is known to be a rather stressful occupation and so my customers will most likely live hectic lives. By offering to take the design matters off their hands I am therefore making their lives easier - by providing a seamless transaction my freelance work will benefit the customer greatly.
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